Does it feel like winning customers keeps getting harder? Is the competition for sales seeming more fierce? That’s likely true. Customers shopping for providers now have more information at their fingers than ever before. So when you pick up the phone, you’re potentially walking into a sales call with a highly informed prospect. If you…
Category: Marketing
Closing a new customer is a herculean task. It can take upwards of 12-15 touches to get a prospect from their first interaction to the point at which they’d be willing to buy from you. No matter how good your sales team is, leads will almost never be ready to buy right away. For this…
Email remains one of the most effective channels available to marketers in just about any type of business. With an ROI of 3800% according to DMA, significantly higher than social media and other newer channels, email can be a powerful resource, when used correctly. For managed service providers facing a suddenly much more competitive landscape…